Tuesday 5 January 2016

Pre FMP week: Part 1

   This week I decided to start working on the logo designs we thought about incorporating. I don't plan to spend more than a few days on these as they're really a high priority task. I used the mood board to make a few pages or interesting shapes and silhouettes to iterate on. Logo design is a whole new skill in itself, so I don't really expect to come out with anything too good if I'm being honest. But either way we could use some kind of symbol/mark to symbolism each side of the wall.
   So after creating the mood board last week, containing logos from factions within destiny, war medals, family crests and forces ranks. I also did a bit or research into what makes a good logo. This was primarily for branding purposes and marketing. But some of the information is still valid. Such as, keeping it simple, make it recognizable from multiple angles, distances and sizes. But thinks like colour, with/without text and upside down probably don't factor in at all. The logos I'm proposing with be a block colour most likely, at varying distances, depending on where you are in the level obviously, with no text and should remain horizontal at this point. 

Logo's page 1.
Jake: Likes 9, 11, 12, 21. Doesn't like 1, 2, 3, 4, 5 and 8.
Emily: Likes 3 (If it can be simplified) 4 and 11. Doesn't like 8, 13, 16 and 17.
Mike: Likes 11, 12, 15, 17, 20 and 21. Doesn't like 1, 2, 3, 4 and 5.
Logo's page 2.
Jake: Likes 3, 5, 17 and 20. Doesn't like 10, 12, 14 and 16.
Emily: Likes 1, 3, 5 and 20. Doesn't like 10, 11, 14 and 21.
Mike: Likes 6, 9 and 10 "because it looks like a duck". Doesn't like 14 and 19.

Logo iteration page 1.
Jake: A, B2, C2 and all the E's
Logo iteration page 2.
Jake: A2, A3, B3, C3, D1, E2 and F3
Emily: A2, A3, B2, B3, D1, E2 and F2

Logo iteration pages 1 and 2 of overall likes.
Jake: E1 and E3
Emily: H2 and G2
Sharn: J3 and L2
Christy: A3 and C1
Jack: D1 and L
Me: A and I

I still need to figure out which 2 of these logos we're going to use. I'll probably test to see which ones of the chosen few look the best on the banners themselves, and make a decision from there.

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